Why Use Voice Broadcasting As a Prospecting Tool For Fresh Leads?
You’ve probably noticed that some insurance agents, especially when they’re new, mainly count on their GA to give them leads, which usually are older; and the senior agents don’t even work them. But what happens when the leads start to run low and they get tired of re-working them all the time? So many agents get into that dilemma; then they end up purchasing so called pre-qualified leads, which can be expensive if they haven’t made very many sales yet.
Too many insurance agents have experienced the same distress and struggle of searching for fresh leads and new clients. It’s a talent to learn how to prospect. But even more than that, it involves commitment and much perseverance. The ones who don’t have the right frame of mind or disposition for it won’t do well. Having as many leads and prospects as possible is so important. In many cases, your success depends on it.
You are probably asking yourself how can you get your hands on these kinds of leads for your business? Don’t worry! I highly recommend the same solution for any of the following niches listed below:
o Mortgage Protection
o Disability Insurance
o Medigap Coverage
o Individual Life (Term, Whole, Universal)
o Group Life
o Disability Insurance
o Individual Health
o Final Expenses
The list can go on. So, which niche is yours? How do you find new clients? Whatever you’ve been doing, improve on it by having prospects chasing you for a change! I’m talking about voice broadcasting. It’s a prospecting tool that only generates fresh leads for you. Just return calls from people who’ve heard your message and wants you to get back to them.
It’s easy to use because there’s no physical equipment to install. With internet access, you can set up your campaigns to automatically run whenever you want. For example, let’s say you’re gonna be in the office during the morning hours, just program it to have the calls come in «live» and speak with the prospect right then and there. Pretty cool, huh? Or, you might have appointments during the morning hours. You can program it to conveniently run its auto dialer software so that when you return, all you have to do is check your voicemail and return calls from people who have an interest in your business.
Some agents split or share the system among themselves and it works out pretty good. Just choose one person (maybe yourself) to record a compelling message that people looking for your kind of coverage would want to hear about. Build desire! You can say something like: «Hi, my name is (_____) from ABC company. Insurance rates are scheduled to increase some time next month. But we can secure today’s rate if you want coverage. Contact me at (phone number) to discuss your need.» People will be interested in that. And if you really are having some kind of special for the week or month, be sure to mention that. Make it as irresistible as possible.
Remember, people buy if they like what you’ve presented to them (over the phone or in person), and their emotions drive the ultimate decision. Why not have that decision be in your favor?