What Is Copywriting? Copywriting is a term that refers to the process of writing marketing and promotional texts (also called sales "copy"), in efforts to publicize and promote a product or service in a fashion that will entice the reader to buy. Persuasive copywriting contains the elements needed to engage the reader, and keep them wanting to read further. This…
I can only speak from experience. I am finding that more and more advertising agencies are utilizing the magic of jingles and music to brand their clients products and businesses. A classic example of a jingle that launched a successful long term campaign worldwide in the public consciousness was created by my teacher at UCLA and Academy Award winning songwriter…
Are you fed up high cost of international calling? Yes! Why do not you use voice over internet protocol (VOIP)? In case, you are not aware what VOIP is, it is an Internet based technology that allows you to make calls through the internet at negligible rates. The new technology has several benefits over conventional communication systems. If you use…
Lean manufacturing consultants can bring a plethora of benefits to the pharmaceutical industry. Both in terms of philosophy and successful business tools, lean manufacturing is a comprehensive business system that is comprised of essential components that are designed to reduce waste and save time. Pharmaceutical manufacturers are turning to lean manufacturing to improve systems, transform their operations, lower overall costs…
Staying competitive in a global economy demands consistent efforts to improve manufacturing productivity. In order to succeed with the objective of sustainable growth and the capacity to generate useful output, manufacturers have to make critical decisions regarding the deployment of resources, implementation of new technologies, elimination of operational inefficiencies, etc. A sound manufacturing strategy plays an integral role in shaping…
In order to find the best digital marketing agency, first, we need to understand «what is digital marketing», «will digital marketing benefit your business» and answer the question «how do I get more leads for my business?» – which should be the purpose of any marketing. What is a Digital Marketing Agency? The dictionary definition of Digital marketing is the…
The Importance and Benefits Of Corporate Video Production Businesses are becoming more aware of the dynamics of video marketing which allows a greater impact in communicating with targeted audiences. Good marketing strategies are effective in positioning the brand and company in the market easily and quickly for a head-start over competitors. Video Marketing Videos are interesting clips which a business…
How do I perform celebrity voice impersonations? The last major league baseball player to hit four-hundred, was Ted Williams. People would often come up to Mr. Williams, and ask him, «Ted, what is the secret to your great hitting?» Though nowadays, Ted actually has his own website dedicated to the subject, back in the day, the answer was usually something…
Some things are easy to hide like the helm that comes a loose from your pants. Then there are other things like hiding forehead sweat and that’s like trying to stop the rain. And as hard as it is to keep profuse sweating unnoticed, imagine how impossible it is to camouflage forehead sweating. What’s even worse is sweating starts without…
Commercial real estate agents today need a solid strategy and system as part of their prospecting model. It is the top agents of the industry that seem to achieve and establish this benchmark early in the career. If you wish to rise to the top of the industry in your local area as quickly as possible, it will pay you…
