Captivate Your Captive Audience
No one likes to be put on-hold but when telephone calls flood your customer service line the last thing you want is customers or potential customers hanging up. Make the most of your caller's time by providing quality on-hold messaging.
Here are ten ways to keep it interesting:
1. Answer frequently asked questions such as specific hours your business is open, where you're located and directions for travel.
2. Point callers to your website and tell them what they'll find there.
3. Is your business affiliated with an association? Does this positively affect your caller? Then by all means, share it!
4. Do you offer little known services or products? Now's the perfect time to let them know.
5. You're the expert in your field. How about divulging some little-known tips or valuable advice? They're sure to be appreciated.
6. Give listeners a heads-up on any promotions or seasonal sales. A penny saved is a penny earned and in today's economy your customer will want to know about them.
7. How does your company stand out from others? This is the time to toot your own horn.
8. How about your employees? Announce the employee of the month or provide the qualifications you use to hire. Try announcing job openings. You might find qualified candidates in the process.
9. Every business starts somewhere. Briefly discuss your business history. Callers might learn something new about you.
10. Thank your customers. Tell them how much you appreciate them. A pat on the back can go a long way.
And lastly, you'll want a clean audio file with a natural, convincing voice for your greeting and messages. Hire a professional voiceover talent to captivate your captive audience.