Product placement marketing is becoming extremely popular today because it offers many advantages to all parties involved. Branded entertainment promotions have helped many companies to significantly improve their bottom line, especially when linked to movies with a high success rate. The information below will highlight some of the uses and advantages of product placement. First, let take a look at…
An insurance agency elevator pitch is a succinct summary used to quickly describe your insurance agency, products and services. It should include your unique agency value proposition, and must be delivered within the time span of an elevator ride, in about 30 to 60 seconds. This can be much harder than many agents might initially think, and should be scripted,…
To succeed in business or life, I came to realize that we must continually take remedial actions. Putting myself on the line day after day can be extremely draining, especially when things do not work out as I desired. Hence, each time I face a disappointing event or undesirable outcome, I NEVER FORGET these famous failures: 1. Bill Gates, founder…
Let’s face it; consumers today are bombarded with advertising and marketing messages from virtually every angle. From billboards to television, print media, radio, and the internet, people are constantly flooded with ads. As a result, consumers have learned to tune out just about all of it. It’s tough for a business to break through all of the advertising clutter in…
As a professional branding consultant working for a branding agency I am always amazed at the lack of knowledge of ad agencies or marketing companies when it comes to branding. Sure, they all say they do branding but saying a buzz word does not make it so. All they really care about is doing what they do best. Media. That…
Exciting new technologies like interactive computer use, live video enhancement of speakers, and teleconferencing can be utilized but the associated cost of these new technologies can be steep. The type of AV support you will need for your meeting or event may be simple or more complex. Be sure to review all your options and plan ahead: o Get a…
You do not think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign? With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some situations with…
Small to large businesses need to start using video and take advantage of professional corporate video production services! Forbes reports that for entrepreneurs in all business segments (including those in health products and service industry) all signs point to increased preferences for video of all types for both consumer and business audiences in 2017. Here’s some stats on why video…
Not all microphones are created equal, and with the release of Sony's DWM-01C31 Digital Handheld Microphone, there is no arguing to that. Sony is considered as one of the largest names in the world of audiovisual production. It is well respected company when it comes to its professional lines of audio and video production equipments. From camcorders to video decks,…
The internet offers you the opportunity to seek out jingle and music production companies and listen to their jingle and audio samples online. Your success in finding the best possible resource depends upon a thorough evaluation of as many companies as possible. You do not need to be a musician to know what you like. If you're going to brand…
