The advertising landscape for Toronto and other large cities has changed dramatically over the past decade, where the traditional media such as print, television and radio is now being replaced by internet based media. Today research has demonstrated that more than half the searches performed on the internet are done to find local products and services. To be in front…

It has taken a fair amount of time and phone calls in order to have the chance to do an interview with Vivi who happens to be an extremely difficult man to get hold of (understandable) but I believe it was well worth the effort. Arriving early at a cafe in downtown LA I sat to wait for him to…

«Because of its power and global interests U.S. leaders have committed crimes as a matter of course and structural necessity. A strict application of international law would … have given every U.S. president of the past 50 years Nuremberg treatment.» –Edward Herman The United States ended World War II by using the most horrific weapon in the history of warfare–the…

Nowadays, the method of answering the phone has become diverse, albeit complicated. The benefit of using a live telephone answering service versus voicemail, IVR (Interactive Voice Response), is something that businesses contemplate and weigh very carefully every day. A lot of people are still split in the middle as to the advantages and disadvantages. Hence, they remain to be examined…

The call came a few weeks after I returned to the U.S. from South Africa. It almost got me. It must have been early morning, because I was still getting ready to head for the train station. «Is this Edward?» said the voice. Yes, it was. «Well, Edward, I’m calling to let you know that you owe the U.S. Department…

Video is quickly becoming an essential element in real estate marketing. Prices and technology have made video more accessible than ever before, and savvy brokers, property managers, and home sellers are beginning to take advantage of it. According to the National Association of Realtors, almost 90% of home owners polled said they'd prefer to hire a broker that uses video…

Sometimes the best way to master a skill is to first identify what not to do. So here they are, more common mistakes new writers make (and what you can do to get around them): Closing your ears to feedback. (Also known as the «They just don’t get it» syndrome.) You’ve heard about how important someone else’s feedback is to…

One of my client’s wives paid me a visit to ask about life insurance, a product I was well acquainted with. She told me that she and her husband were visited last night by a life insurance agent. «Jan, what did he try to sell you?» «A $90,000 whole life policy with an annual premium of $500. Is that okay?»…

Videography services are foremost among photographic disciplines which have progressed by leaps and bounds along with the incredible advancements in technology. Not only have still and video cameras become more sophisticated yet user-friendly, but recorded images are so easily shared with and/or published to a world-wide and ever-growing audience. There are always good reasons for clichés being true: «A picture…

Anyone working for the call center industry could tell you outright how vital it is to keep the customers more than satisfied, from the opening to closing spiels, to the average handle time tabulated by the second – Agents have to meet every metric stringently, all done in the name of keeping the client’s loyalty to the account, and thus,…